logo
SEARCH:
FILTER:

BOOK DETAILS

 
Book Cover - The Zero Dollar Car


Click here for larger image

The Zero Dollar Car

How the Revolution in Big Data Will Change Your Life

By: John Ellis

Price: CAD $28.50

Publisher: BARLOW BOOK PUBLISHING

Imprint: Barlow Book Publishing

184 Pages

9.33 X 6.34 X 0.67 ins

ISBN:  9781988025254 -- Hardcover

Publication Date: 10/20/2017

The Zero Dollar Car, written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car.

Cars are only the beginning. Imagine the Zero Dollar House - would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we?

Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble.

Car Today, House Tomorrow. Be Change Ready.

"John Ellis looks ahead and connects the dots of the utility of the automobile and the incredible data that is generated from understanding how we use it. His vision and insights will ignite your creativity." - Tim Sullivan, Managing Principal - Meyers Research, a Kennedy Wilson Company

"Whether you like it or not, John Ellis tells it like it is." - Regina Hopper Formerly, President and CEO - ITS America

"John Ellis' perspectives on the influence that data will play on consumer experiences, product development and the underlying ecosystems that connect both are fascinating and foreboding for those in, and outside of, the automotive industry." - Aaron Schulenburg Executive Director Society of Collision Repair Specialists


John Ellis is the managing director of Ellis & Associates, the management consulting firm that serves clients in the world where automotive, consumer, connectivity, and software intersect. Until recently, he was Global Technologist and Head of the Ford Developer Program with Ford Motor Company. Under his leadership, John's team delivered a number of automotive industry firsts including SmartDeviceLink, the open source version of Ford's award-winning AppLink technology that connected devices to vehicles. Before joining Ford, John held key leadership positions at Motorola, where he helped to develop, market, and sell Motorola's mobile software and services, their software developer ecosystem, and industry-leading Open Source Software program. John speaks around the world on software security and the new business models in the connected world. For speeches, panels, and keynotes, he is represented by Big Speak.



BEST SELLERS!

The Hall

Kevin Shea & Lanny McDonald & Jeff Denomme

The National Treasure Series (NTS) commemorates the milestone 75th anniversary of the Hockey Hall of Fame with the publication of the second book in the series; The Hall - [read more..]


Book Cover


A Century of NHL® Memories

Jim Hynes & Phil Pritchard & Lanny McDonald

Foreword by Lanny McDonald.NHL hockey is a game of shared memories that can bind a family, a city or an entire country. Each era has them, individual moments that become etched [read more..]


Book Cover


La LNH : un siècle d'histoire - Des photos exceptionnelles du Temple de la renommée du hockey

Jim Hynes & Phil Pritchard

Le hockey de la LNH est un sport chargé de souvenirs qui peut unir une famille, une ville ou même un pays tout entire. Chaque époque possède ses moments uniques qui restent [read more..]


Book Cover


© 2008-2018, Georgetown Publications. All rights reserved.