logo
SEARCH:
FILTER:

BOOK DETAILS

 
Book Cover - Brand Seduction


Click here for larger image

Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

By: Daryl Weber

Price: CAD $24.99

Publisher: Red Wheel Weiser

Imprint: Career Press

288 Pages

8.27 X 5.28 X 0.71 ins

ISBN:  9781632650139 -- Paperback

Publication Date: 04/25/2016

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into peoples minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:

The surprising unconscious side of brands.
The biggest myths about consumer psychology.
The real role of emotions in building brands.
Practical tools to use neuroscience to inspire better marketing.

Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.



Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand and communication strategy for many of the company?s billion-dollar brands. Prior to that, he was a Director of Strategy at the consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning. Weber has a BA in psychology from Columbia University. He resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.



KIDS CAN COPE SERIES - Gives kids the tools they need to face new challenges

Turn Away from Teasing

Gill Hasson & Sarah Jennings

Teasing can be embarrassing or upsetting. Kids need supportive advice for dealing with teasing - or for knowing when they should stop teasing someone else. This book shares [read more..]


Book Cover


Face Your Fears

Gill Hasson & Sarah Jennings

All children feel afraid at times and need step-by-step strategies for coping with their fears. This book shares practical tools to help kids build courage, stop scary thoughts, [read more..]


Book Cover


Take Charge of Anger

Gill Hasson & Sarah Jennings

Everyone gets angry, including kids. But when anger strikes, it can often feel overwhelming and hard to control. In this picture book, readers find ways to manage their emotions [read more..]


Book Cover


© 2008-2020, Georgetown Publications. All rights reserved.