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The Science of Customer Connections
Manage Your Message to Grow Your Business
By: Jim Karrh, PhD
Foreword by: Dorie Clark
Price: CAD $24.95
Publisher: Red Wheel Weiser
Imprint: Career Press
224 Pages
8.5 X 5.2 X 0.55 ins
| ISBN: |
9781632651532 -- Paperback |
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Publication Date: 09/13/2019
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.
The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.
With clear language and a sense of humor, Karrh guides readers step by step to create:
- A message that is memorable, interesting to buyers, and built to share
- A growing set of messengers who include your story in their everyday conversations
- Management habits that build consistency and scale
Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably -without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.
Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.
Jim Karrh, PhD an award-winning columnist, contributor to the American Marketing Association's Executive Circle blog, and host of the Manage Your Message podcast. He earned his MBA from Duke University's Fuqua School of Business, where he was named a Fuqua Scholar. He lives with his wife Alison and their three sons in Little Rock, Arkansas.
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